This research aims to explore the teaching of Fashion Production, more specifically Fashion Show Production in a classroom context, within the scope of a Curricular Unit of a Degree Program, using the Learning by Doing methodology. Believing that confronting students with one or more problems leads them to seek solutions and resolve the issues, the students develop a set of skills and competences that are important in their personal and professional training. The group of students involved is made up of around 52 students, all of whom have worked towards a single major goal of organizing an academic fashion show. The main aim of the challenge was to learn a methodology for producing fashion shows and for the students to get to grips with the content involved in production. The results exceeded expectations and the students generally acquired the expected competences and made considerable progress in their professional, academic, personal and social performance.