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Society is living at a rapid pace of technological and scientific development. Nowadays, it is possible to watch videos, write papers, create products, and build brands using artificial intelligence (AI). This study describes the processes of developing a project to create a clothing collection with the aid of AI, using software such as ChatGPT-4, Yoona AI, The New Black, Designs.AI, and Ideas Generator. This approach represents the forefront of AI technology applied to the fashion sector, from the initial phase of problem selection to model creation and advertising. The results of each technology’s development were analyzed, and the potentialities and shortcomings of AI discussed, providing insights on when and how to apply this transformative technology.

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Case Study: Evaluating the Usefulness of Various AI Tools in Fashion Design

  • 会议论文

  • 发表日期：

    2025年

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  • Adriana Oliveira,
  • Adrielle Morais,
  • Ana Catarina Lopes,
  • Daniela Castro,
  • Andrea Zille

摘要

Society is living at a rapid pace of technological and scientific development. Nowadays, it is possible to watch videos, write papers, create products, and build brands using artificial intelligence (AI). This study describes the processes of developing a project to create a clothing collection with the aid of AI, using software such as ChatGPT-4, Yoona AI, The New Black, Designs.AI, and Ideas Generator. This approach represents the forefront of AI technology applied to the fashion sector, from the initial phase of problem selection to model creation and advertising. The results of each technology’s development were analyzed, and the potentialities and shortcomings of AI discussed, providing insights on when and how to apply this transformative technology.