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This study delves into the integration of artificial intelligence (AI) within fashion design, focusing on the Upcycling Knitwear Framework (UpK) developed for Susana Bettencourt's 2025 collection, “Weird it Out”. By leveraging AI tools such as MidJourney and ChatGPT, the framework exemplifies how sustainable practices can be creatively implemented in crafting a capsule collection from surplus materials through upcycling. This approach not only preserves the brand's distinctive identity but also ensures alignment with contemporary fashion trends. The UpK framework is analysed alongside the Cradle-to-Cradle Apparel Design model (C2CAD), highlighting its distinctive sustainability strategies and design methodologies. This comparison underscores UpK's robustness in promoting environmental stewardship within the fashion industry, offering a credible alternative for sustainable knitwear production. The study's findings underscore the transformative potential of AI-driven methodologies in advancing sustainable fashion practices and streamlining the design process. By exploring these innovative approaches, this research contributes to broader discussions on sustainable fashion and advocates for the integration of cutting-edge technologies to enhance both creativity and environmental responsibility in the industry.

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Upcycling Knitwear Framework: Artificial Intelligence’s Role in Preserving Brand DNA and Incorporating Trends

  • 会议论文

  • 发表日期：

    2025年

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  • Susana Bettencourt Lopes,
  • Sofia Moreira,
  • André Catarino

摘要

This study delves into the integration of artificial intelligence (AI) within fashion design, focusing on the Upcycling Knitwear Framework (UpK) developed for Susana Bettencourt's 2025 collection, “Weird it Out”. By leveraging AI tools such as MidJourney and ChatGPT, the framework exemplifies how sustainable practices can be creatively implemented in crafting a capsule collection from surplus materials through upcycling. This approach not only preserves the brand's distinctive identity but also ensures alignment with contemporary fashion trends. The UpK framework is analysed alongside the Cradle-to-Cradle Apparel Design model (C2CAD), highlighting its distinctive sustainability strategies and design methodologies. This comparison underscores UpK's robustness in promoting environmental stewardship within the fashion industry, offering a credible alternative for sustainable knitwear production. The study's findings underscore the transformative potential of AI-driven methodologies in advancing sustainable fashion practices and streamlining the design process. By exploring these innovative approaches, this research contributes to broader discussions on sustainable fashion and advocates for the integration of cutting-edge technologies to enhance both creativity and environmental responsibility in the industry.