The challenges of incorporating small scale craftsmanship into the fashion industry persist, requiring a comprehensive and sustainable approach that encompasses products, services, and communication in a coordinated manner. With this objective, this project was conceived aimed at training embroidery production groups in the metropolitan region of Belo Horizonte, with the intention of boosting the local economy and promoting visibility in the market in a socially conscious way. The research focused on the application of design tools in the training of two groups of embroiderers: the Pontos de Luta Group and the Group of Embroiderers of the Parish of the Church of St. John the Evangelist. This approach aimed not only to improve product performance and design, but also to promote teaching-learning within these communities. The results obtained were significant, culminating in the creation of customized ecobags with embroidery, a new fashion product that meets contemporary demands for sustainability and style. These ecobags will not only be sold, but will also be used in events and promotional activities, such as the bazaars of the São João Evangelista Parish Group and the Bordações of the Pontos de Luta Group.