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In a nutshell The chapter explores the evolution of the InternetInternet, from the static Web 1.0Web 1.0 to the interactiveInteractive Web 2.0Web 2.0 and the emerging Web 3.0Web 3.0 and 4.0. It highlights the rise of social mediaSocial media and its impact on business, focusing on social marketingSocial marketing and its stages. The importance of mobileMobile devices is emphasized with a focusFocus on mobile commerceMobile commerce (M-Commerce) and location-based servicesLocation-based services (LBS). Finally, the text introduces social commerceSocial commerce and influencer marketingInfluencer marketing as key strategies in the digital landscapeDigital landscape. The smartphone as we know and use it today was launched by Steve Jobs in 2007.

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Social and Mobile Commerce with Location-Based Services

  • 章节

  • 发表日期：

    2025年

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  • Swen Schneider,
  • Lutz Anderie

摘要

In a nutshell The chapter explores the evolution of the InternetInternet, from the static Web 1.0Web 1.0 to the interactiveInteractive Web 2.0Web 2.0 and the emerging Web 3.0Web 3.0 and 4.0. It highlights the rise of social mediaSocial media and its impact on business, focusing on social marketingSocial marketing and its stages. The importance of mobileMobile devices is emphasized with a focusFocus on mobile commerceMobile commerce (M-Commerce) and location-based servicesLocation-based services (LBS). Finally, the text introduces social commerceSocial commerce and influencer marketingInfluencer marketing as key strategies in the digital landscapeDigital landscape. The smartphone as we know and use it today was launched by Steve Jobs in 2007.