Media produce and reproduce ‘landscape’. On the one hand, media play a key role in constructing landscapes; on the other, they generate dominant landscape images. Against this background, the present chapter introduces the techniques of media content analysis based on Mayring and of media discourse analysis following Laclau and Mouffe. Appropriate examples illustrate the potential for scientific analysis offered by the media constructs of ‘landscape’. The chapter concludes with a brief summary and suggestions for further reading.