Retail trade in rural areas is an integral component of the infrastructure and economy of such territories. It plays a pivotal role in providing the population of rural areas with essential goods and services such as food products, medical supplies, household and gardening goods, clothing and footwear, communication services, banking services, etc. This approach is foundational in developing green businesses because it enhances the attractiveness of the activities of various economic sectors in this direction. This trend significantly impacts individuals residing in remote rural areas where the absence of retail trade could substantially deteriorate their financial and social standing. The development of the retail sector contributes to the formation of green businesses and expands the sales geography, ultimately fostering an increase in agricultural production volumes in the region. This developmental cycle may lead to the creation of new job opportunities and support the growth of the local economy. Overall, retail trade within the green business framework is a key factor in developing rural areas and is considered a priority direction of state policy. The authors analyzed information regarding retail trade objects in rural territories in the Southern Federal District.