The system of public governance in the face of new challenges of the external environment should become more adaptive to the occurring changes. This research aims to investigate the features of the use of digital technologies within the system of state and regional management in the interaction of authorities and consumers of digital services and develop proposals to reduce barriers to the long-term development of the GovTech sector. The authors identified the vector of digital transformation of the state and regional governance system, revealed the advantages of using GovTech technologies to meet changing consumer demand, and highlighted existing problems and limitations. The authors proposed indicators to assess the level of organization of digital interaction within the public administration system in Russia. They also identified the features of the use of GovTech during the provision of public services to consumers. The research analyzed the target audience receiving public services in digital form and identified the possibilities of optimizing the interaction of consumers and producers of digital public services. The authors identified the directions for further development of the digital system of state and regional governance in Russia through improving internal interaction and consumer participation in the creation and use of services.