The research discusses local resources for investment in the business model of small entrepreneurship in the region. The research subject is the production of soap as a means of daily use necessities. The growing demand for handmade soap confirms the relevance of this research. Consumers of hypoallergenic soap based on low-lactose raw materials are people from all walks of life, regardless of age. The authors use comparative analysis to determine the nature of the consumer properties of hypoallergenic soap based on low-lactose raw materials from goat’s milk. As a result of the conducted research, a cold processing method is recommended as a technology for producing soap based on goat’s milk. The authors also studied the useful properties of the product (soap made based on low-lactose raw materials—goat’s milk, which retains its nutritional components with a cold method of waste-free manual production). Moreover, the authors provided an organoleptic evaluation of the product and revealed the useful properties of soap based on low-lactose raw materials. The proposed business model of small entrepreneurship involves calculating the amount of financial support based on assessing the potential of the market capacity, payback period, and profitability of the proposed project.