Directions of Innovations and Problems of Their Development in Russian Cooperative Organizations
摘要
The research aims to identify the directions and issues of innovations in cooperative organizations in Russia. The research employs methods of data systematization on cooperators’ innovations, statistical and economic analysis of funding sources, and the analytical tool of three-stage deduction and conclusions in the analysis of calculated data (the “3 V” analysis developed by N. M. Sharnina). Cooperative innovations in the global practice encompass mergers with other cooperatives, demutualization, establishment of branches, attraction of cooperative investors, adoption of electronic commerce, sales through marketplaces, cooperative training, automation of trade, exploration of new business activities, and expansion of the assortment. In Russia, there is a decrease in the volume of state funding for science and an outflow of scientists. On the other hand, enterprises lack basic assets and professional personnel. The existence of issues in the activities of the Central Union of Consumer Societies of the Russian Federation (Centrosoyuz) from 2019 to 2022 is confirmed by a decrease in performance indicators, an increase in consumer lending volumes, a shift away from external long-term financing with declining revenue, and a reduction in innovation funding sources. According to the survey, cooperators primarily require the introduction of enhanced equipment, new marketing methods, innovative ways of informing and stimulating sales, original products and services, modifications of existing products and services, activity automation, long-term planning, new methods of collaboration with partners, and computerization of operations. The authors analyzed statistical data for the Russian Federation (1970–2022) and financial reports of the Central Union of Consumer Societies of the Russian Federation (2019–2022) and, on this basis, conducted a survey of active cooperators as of October 2023.