The research comprehensively examines the possibilities and fundamental approaches to shaping the ideology of the green economy in the consumer cooperation system of the Russian Federation. For any economic system and any economic entity, the significance of ideology is undeniably crucial because it determines the tactics and the strategy of conducting business. The goal of business is profit. However, when we speak of civilized business, it is about obtaining profit “not at any cost.” Ultimately, the ideology of business defines its relationship with society, its usefulness to society, and its social significance. The absence of ideology may be inherent only in “wild” capitalism. The authors believe that objective prerequisites for the existence of such ideology exist because the consumer cooperation system addresses economic and social problems, undoubtedly shaping the spiritual and moral foundations of business conduct. Cooperative ownership serves as the material basis of consumer cooperation. The spiritual foundation encompasses political, legal, moral, and other relationships, in the development of which the system plays a crucial role in rural areas. The ideology of the green economy in the consumer cooperation system has already taken shape. However, it requires highlighting certain aspects that obligate shareholders and system leaders to address issues related to green development. The research proposes a methodology for shaping the ideology of the green economy in the consumer cooperation system, providing several authorial definitions of key categories used in the presented material.