The research focuses on determining the prospect of accelerating the green growth of the economy and business. To identify the consequences of implementing managerial measures for green economic and business growth, the author applies a method of analyzing cause-and-effect relationships. Using this method, the author established that green economic and business growth occurs at a slow pace when managed using a directive approach due to the following identified shortcomings of this approach. The identified deficiencies of directive management pointed to the preference for an alternative approach to managing green economic and business growth based on corporate social responsibility. To determine the prospect of accelerating green economic and business growth based on corporate social responsibility, the author utilized the foresight method, which is used to formulate authorial recommendations. In conclusion, it is inferred that promoting corporate social responsibility by the government and society opens up broad prospects for accelerating green economic and business growth. The proposed corporate approach to managing green economic growth holds theoretical significance as it redefines the role of private business in this process and expands its involvement by demonstrating corporate social responsibility. The developed corporate approach to managing green economic and business growth also holds practical significance. The author’s recommendations proposed in accordance with the new approach will make it possible to comprehensively realize the potential of the corporate social responsibility of private businesses in supporting green economic growth.

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The Prospect for Accelerating Green Economic and Business Growth Based on Corporate Social Responsibility

  • Elena G. Popkova

摘要

The research focuses on determining the prospect of accelerating the green growth of the economy and business. To identify the consequences of implementing managerial measures for green economic and business growth, the author applies a method of analyzing cause-and-effect relationships. Using this method, the author established that green economic and business growth occurs at a slow pace when managed using a directive approach due to the following identified shortcomings of this approach. The identified deficiencies of directive management pointed to the preference for an alternative approach to managing green economic and business growth based on corporate social responsibility. To determine the prospect of accelerating green economic and business growth based on corporate social responsibility, the author utilized the foresight method, which is used to formulate authorial recommendations. In conclusion, it is inferred that promoting corporate social responsibility by the government and society opens up broad prospects for accelerating green economic and business growth. The proposed corporate approach to managing green economic growth holds theoretical significance as it redefines the role of private business in this process and expands its involvement by demonstrating corporate social responsibility. The developed corporate approach to managing green economic and business growth also holds practical significance. The author’s recommendations proposed in accordance with the new approach will make it possible to comprehensively realize the potential of the corporate social responsibility of private businesses in supporting green economic growth.