This chapter examines the role of Indonesian media in tobacco control, based on an empirical study combining media monitoring data and interviews with relevant stakeholders from the media agencies—the content analysis searches for news about Tobacco Advertising, Promotion, and Sponsorship (TAPS) on online and printed media at local and national levels. The monitoring media specifically seeks news on TAPS between January and March 2023. The interviews with the media people elaborate perspectives on total bans on TAPS. The study revealed two prominent themes: pro-bans on TAPS (positive valence) and news that disapproves of bans on TAPS (negative valence). The weak tobacco regulation is a challenge to the efforts of Indonesia and the Southeast Asia region in their fight for a comprehensive ban on TAPS.