Existing traffic management solutions face limitations as they have not been designed to use latest technology developments and accommodate latest forms of transport, including connected and autonomous mobility, towards addressing resilience and seamless operations. Innovative Traffic Management Systems (ITMS), such as the one developed within FRONTIER project (*), satisfy this need to increase the efficiency of current traffic management systems and improve the resilience of transport systems. However, different factors such as technological, legal, data-privacy, financial and other factors could impact the deployment of new traffic management systems. This paper presents a SWOT analysis that has been conducted in three european cities (Athens, Antwerp and Oxford) to explore and analyse these factors. The cities were carefully selected to capture a wide spectrum of functionalities and support research outcomes which could be further adopted throughout Europe. Based on the results of this paper, ITMS offer a promising path to addressing mobility challenges in Europe, but they also come with various weaknesses and complexities that need to be managed to ensure their successful implementation. Technical support, robust funding mechanisms, and effective collaboration among stakeholders are crucial in overcoming these challenges.