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Over the past decade, MaaS has gained traction among transport planners and policymakers as an evolving paradigm that consolidates diverse transportation options to cater to individual preferences under a unified system. Numerous studies have examined factors influencing MaaS adoption in developed countries using behavioural theories like the Theory of Planned Behaviour, Technology Acceptance Model, and Unified Theory of Acceptance and Use of Technology. In developing economies where cultural and social settings differ, the impact of these factors may vary significantly, limiting the generalizability of existing research findings. Based on the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2), this study establishes an analysis framework to assess factors influencing MaaS adoption intention in the Indian context. The study is conducted in Kochi, India, to elicit information from participants (n = 118) about their attitude towards MaaS. The factor analysis and linear regression identify five significant factors influencing MaaS adoption: ‘Technological Affinity’, ‘Utility’, ‘Social Influence’, ‘Mobility Assistance’, and ‘Monetary Gain’. The study findings provide insights for designing MaaS and mobility bundles, emphasising factors crucial for consideration in developing countries. Additionally, results shed light on existing transport infrastructure inefficiencies and the need for enhancements to boost MaaS adoption.

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Factors Influencing MaaS Uptake in the Context of Developing Countries Based on the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) Framework

  • 会议论文

  • 发表日期：

    2025年

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  • Salimah Hasnah,
  • Debapratim Pandit

摘要

Over the past decade, MaaS has gained traction among transport planners and policymakers as an evolving paradigm that consolidates diverse transportation options to cater to individual preferences under a unified system. Numerous studies have examined factors influencing MaaS adoption in developed countries using behavioural theories like the Theory of Planned Behaviour, Technology Acceptance Model, and Unified Theory of Acceptance and Use of Technology. In developing economies where cultural and social settings differ, the impact of these factors may vary significantly, limiting the generalizability of existing research findings. Based on the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2), this study establishes an analysis framework to assess factors influencing MaaS adoption intention in the Indian context. The study is conducted in Kochi, India, to elicit information from participants (n = 118) about their attitude towards MaaS. The factor analysis and linear regression identify five significant factors influencing MaaS adoption: ‘Technological Affinity’, ‘Utility’, ‘Social Influence’, ‘Mobility Assistance’, and ‘Monetary Gain’. The study findings provide insights for designing MaaS and mobility bundles, emphasising factors crucial for consideration in developing countries. Additionally, results shed light on existing transport infrastructure inefficiencies and the need for enhancements to boost MaaS adoption.