The current era where living demands an accelerated digital transition mainly focused on encouraging a smarter, healthier, and more sustainable mobility, in all its dimensions – a must concern for the young generations. The convergence through several digital services and APP can be an attitudes and perception changer within the group of academic mobility users’, promoting a more sustainable and better mobility choices that impact on the academic user’s mobility routines. Thus, encouraging a global shift to shared and active mobility services and systems bringing significant contributions to environmental sustainability and, also, to users’ health. The Academic Mobility as a Service (AMaaS) provide a digital service with mobility alternatives to support the academic population geographically located in different faculty campuses and Higher Education Institutions (HEI). The AMaaS applied to a restrict group is helpful to test innovative transport solutions and its high cybersecurity vulnerabilities. Despite the shortage of AMaaS case studies and the lack of security reference, it is imperative that a cybersecurity by design is planned and included in AMaaS design. In this paper AMaaS critical cybersecurity challenges, and potential risks are discussed and AMaaS Security by Design framework is described.