Shared micro consolidation centers represent a pivotal innovation in urban logistics. They not only streamline the distribution process by centralizing deliveries, thereby reducing traffic congestion and emissions but also foster cooperative synergies between logistics service providers, leading to more efficient use of resources and enhanced service quality in last-mile delivery. This study aims to explore and analyze the integration and impact of a white-label scheme in the operation of a shared micro consolidation center in an urban setting, specifically in the center of Athens, Greece. This will be achieved by (i) describing the white-label integration, i.e. how such a scheme can be effectively integrated into an existing framework of a shared micro consolidation center, highlighting the process, strategies, and technologies involved, and (ii) identifying challenges and solutions with a business context that can be applied in similar logistics scenarios. Early conclusions drawn suggest that the potential of white-label schemes in transforming urban logistics is substantial, primarily due to their inherent flexibility in adapting to and supporting policies implemented by city authorities.