Within this final chapter we consider how advances in AI have destabilised how we conceive human creativity. We begin by using a political economic perspective to consider how AI is threatening to undermine the political economy of creative labour. To illuminate this threat, the chapter traces the evolution of AI and illustrates how, within its initial stages, when following a logic model, rejecting machine creativity was unproblematic. We then turn to more recent connectionist approaches where, increasingly, machines perform actions, use language and create products which, if it were a human, we would consider them creative. We then evaluate arguments against the possibility of creative machines using a social communication interpretation of Turing’s philosophy as a starting point. To end, the chapter argues that normative understandings of creativity have already moved towards the machine. However, it also recognises there will, increasingly, be an ‘anthro-defence’: we are already seeing this in discursive changes where imagination is moving out of the shadows of innovation in understandings of creativity.