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In this chapter, I apply the Hotelling model to some marketing problems. First, I consider the case where the firms can price discriminate according to the past purchases of the consumers (behaviour-based price discrimination). Second, I introduce input suppliers in the model, both when the inputs are firm-specific and when they are not. Finally, I consider the case of an online firm, that is a firm which is not located in the space, competing against a traditional firm located somewhere along the Hotelling segment (online–offline competition).

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Spatial Models for Marketing

  • 章节

  • 发表日期：

    2025年

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  • Stefano Colombo

摘要

In this chapter, I apply the Hotelling model to some marketing problems. First, I consider the case where the firms can price discriminate according to the past purchases of the consumers (behaviour-based price discrimination). Second, I introduce input suppliers in the model, both when the inputs are firm-specific and when they are not. Finally, I consider the case of an online firm, that is a firm which is not located in the space, competing against a traditional firm located somewhere along the Hotelling segment (online–offline competition).