For successful analysis and synthesis of innovative technological processes, it is necessary to conduct a comprehensive analysis of the market, competitors, consumer needs and the latest scientific and technical developments. It is also important to consider opportunities to improve existing production processes, as well as the development of completely new production methods. Morphological analysis of technological processes is a method of studying the structure and relationships between various elements of the process. It allows you to identify the key steps, resources, parameters, and dependencies necessary for the successful implementation of the process. The article discusses the main provisions of morphological analysis in relation to the study of technological processes. A number of examples demonstrate the application of the proposed approach. As a result of the successful synthesis of innovative technological processes, the company gains a competitive advantage, increases production efficiency, improves product quality and meets the needs of consumers.