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This chapter explores how luxury brands use social media to convey their corporate social responsibility (CSR) initiatives, aiming to discern whether the content emphasizes tangible sustainability actions rather than promises. It reveals a notable trend among luxury brands toward integrated CSR communication on LinkedIn, engaging diverse stakeholders with content related to the preservation of the Planet Earth, social inclusion, and sustainable practices that include circular product design, upcycling, recycling, and innovations aimed at reducing environmental impacts. Overall, our chapter contributes to luxury brand literature in exploring online communication addressing environmental and social responsibilities, with LinkedIn serving as a critical platform for engaging different stakeholders.

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CSR Communication and Luxury Brands: Themes for Cultivating Stakeholder-Oriented Communication on Sustainability Through Social Media

  • 章节

  • 发表日期：

    2025年

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  • Fabrizio Mosca,
  • Valentina Chiaudano,
  • Brigida Morelli

摘要

This chapter explores how luxury brands use social media to convey their corporate social responsibility (CSR) initiatives, aiming to discern whether the content emphasizes tangible sustainability actions rather than promises. It reveals a notable trend among luxury brands toward integrated CSR communication on LinkedIn, engaging diverse stakeholders with content related to the preservation of the Planet Earth, social inclusion, and sustainable practices that include circular product design, upcycling, recycling, and innovations aimed at reducing environmental impacts. Overall, our chapter contributes to luxury brand literature in exploring online communication addressing environmental and social responsibilities, with LinkedIn serving as a critical platform for engaging different stakeholders.