Background: Strategic Marketing and Customer Analytics aims to explore the integration of marketing strategy with data analytics to enhance customer-centric approaches. It emphasizes the importance of aligning marketing initiatives with organizational goals and delves into the fundamentals of strategic marketing. Objectives: The chapter proposes to investigate how data analytics can be utilized to drive customer-centric strategies in marketing. Specifically, it aims to explore behaviour analysis, segmentation, and predictive modelling within the realm of customer analytics. Methods: The chapter examines real-world cases that demonstrate the effective utilization of analytics in personalizing campaigns, optimizing customer acquisition, and managing customer relationships. The methods employed include analysing behaviour patterns, segmenting target audiences, and developing predictive models based on data insights. Results: The results revealed the potential of leveraging data analytics to enhance marketing strategies. Real-world cases illustrate how analytics can be used to personalize campaigns, optimize customer acquisition processes, and foster stronger customer relationships. These insights empower marketers to make informed decisions and stay relevant in a dynamic market environment. Conclusion: The integration of marketing strategy with data analytics offers significant opportunities for organizations to drive customer-centric approaches. By aligning marketing initiatives with organizational goals and leveraging analytics effectively, marketers can enhance their competitiveness and relevance in the marketplace. This chapter underscores the importance of data-driven decision-making in ensuring marketing success and organizational sustainability.