Packaging in e-commerce. An Applied Analysis in Household Products
摘要
In a context of growing relevance of e-commerce, the design of packaging system can actively contribute to the deployment of policies for improving logistics efficiency and sustainability. In this sense, this paper explores, through a field study, the efficiency and sustainability of the packaging system for e- commerce of household products. The results of the analysis support not only the diversity of packaging solutions in each company, but also their inefficiencies and opportunities for improvement from a logistical and sustainable perspective.