The rapid growth of e-commerce in the recent years has generated new logistic challenges in terms of efficiency and sustainability that conditions the packaging design requirements and process. To this end, the methodology used has been review through two perspectives, the theorical (Systematic Literature Review) and the applied (Benchmarking study).

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Challenges and Perspectives of Packaging Design for e-commerce in the Fashion Sector

  • J. Escurís-Ouviña,
  • J. García-Arca,
  • J. C. Prado-Prado

摘要

The rapid growth of e-commerce in the recent years has generated new logistic challenges in terms of efficiency and sustainability that conditions the packaging design requirements and process. To this end, the methodology used has been review through two perspectives, the theorical (Systematic Literature Review) and the applied (Benchmarking study).