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This chapter explores the design principles for crafting the ‘appearance’ of conversational agentsConversational agents endowed with personalityPersonality. Unlike physical robots, the appearance of chatbotsChatbot is conveyed through a range of non-physical elements—voice, language styleLanguage style, visual interface, and conversational flowConversational flow—that collectively shape their persona. Drawing from personality-grounded frameworksPersonality-grounded framework and design theories, the chapter introduces a comprehensive framework that integrates concepts from user-centered designUser-centered design, affective computingAffective computing, personalityPersonality psychology (including the Big Five traits), and brand identityBrand identity to create consistent and engaging interactions. A mapping of personalityPersonality traits to design components is provided, depicting how voice tone, linguistic style, visual brandingBranding, and emotional resonanceEmotional resonance impact user perception. Emphasizing stakeholderStakeholders-centric design, the chapter presents guidelines and best practices for developing conversational agentsConversational agents that align with organizational values and user expectations. Through this framework, practitioners are equipped to deepen the emotional connection of their chatbotsChatbot, whether AI-driven or rule-based, by thoughtfully integrating design elements that bring the agent’s personalityPersonality to life.

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Designing the Appearance of Conversational Agents with Personality

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  • 发表日期：

    2025年

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  • Gulnara Z. Karimova

摘要

This chapter explores the design principles for crafting the ‘appearance’ of conversational agentsConversational agents endowed with personalityPersonality. Unlike physical robots, the appearance of chatbotsChatbot is conveyed through a range of non-physical elements—voice, language styleLanguage style, visual interface, and conversational flowConversational flow—that collectively shape their persona. Drawing from personality-grounded frameworksPersonality-grounded framework and design theories, the chapter introduces a comprehensive framework that integrates concepts from user-centered designUser-centered design, affective computingAffective computing, personalityPersonality psychology (including the Big Five traits), and brand identityBrand identity to create consistent and engaging interactions. A mapping of personalityPersonality traits to design components is provided, depicting how voice tone, linguistic style, visual brandingBranding, and emotional resonanceEmotional resonance impact user perception. Emphasizing stakeholderStakeholders-centric design, the chapter presents guidelines and best practices for developing conversational agentsConversational agents that align with organizational values and user expectations. Through this framework, practitioners are equipped to deepen the emotional connection of their chatbotsChatbot, whether AI-driven or rule-based, by thoughtfully integrating design elements that bring the agent’s personalityPersonality to life.