West Africa’s history presents a media landscape filled with heroic journalism in the pursuit of political emancipation. However, not much could be said to have been done by them in the treatment of conflicts, especially the emerging conflicts that now threaten Nigeria and the entire sub-Sahara region. The chapter explored the many dimensions of conflict in Nigeria and the Sahel region—the epicentre of conflicts in West Africa, laying out the degree to which they evolved, fostered and spread. There is growing global interest about the role of the media in conflict escalation, prevention and resolution and the Sahel region has in the recent years seen the emergence of hitherto unknown types and magnitude of internal conflicts, with diverse postulations on their causes and consequences. Journalists, as mirrors of society and chroniclers of social history, are at the centre of reporting these conflicts to reflect their nature, dimension, imports and resolutions. However, there have been concerns about how the media perform these roles, given the reality that while conflict is a major determinant of news, the journalistic enterprise itself is always challenged in its production of news on conflicts. Therefore, using the lenses of framing and agenda-setting functions of the media, the chapter examines the dynamics that influence media reportage of these emerging conflicts and offers pragmatic suggestions on how the media can best perform its duty without sacrificing its core professional responsibility as a mirror of society. It further underscores the imperative of professionalism of the media in reporting such conflicts, thereby, providing a template on how professionalism of the media should be pursued and enhanced in the overall context of conflicts. The chapter further called for journalists’ understanding of the dynamics and complexity of conflicts in the sub-region in contextualising their media reportage, among them a focus on reportage of successful indigenous means of conflict resolution among contending parties.