This chapter interrogates identity and the narratives of conflict in Nigerian media. The first casualty in any conflict situation is often the nature of communication among the conflict actors. Perhaps, that is why conflict is commonly referred to as “breakdown in communication.” Conflict is naturally attractive and a source of news for the media. It is “the bread and butter” of journalism. Since independence in 1960, Nigeria has suffered some of the most obstinate conflicts, most of them constructed from differences in religious and ethnic identities. This presumption confers on the media the ability to either escalate or de-escalate conflict situations. The postulations of social identity and agenda-setting theories serve as framework. The chapter argues that with its innate in-group and intergroup logic, social identity theory offers a conceptual framework for analysing the contradictions of ethnocentric conflicts. Nigeria has had some of the most persistent conflicts since gaining independence in 1960, many of which are based on differences in religious and ethnic identities. The chapter concludes that conflicts over state power, unfair resource distribution, citizenship concerns, state collapse, economic decline, and religious disputes have all been brought on by religious and ethnic nationalism.