The increasing significance of digital engagement in the tourism sector has led to a heightened interest in the ways in which Destination Development, Management and Marketing Organizations (DDMMOs) websites influence travel decision-making processes. Specifically, there is a need to explore the role of user attitudes toward these websites and their willingness to engage in online co-creation experiences. This research employs a quantitative survey on business students in Cyprus to investigate the influence of their attitudes toward two Northern European destination websites and their engagement in online co-creation activities on their intention to visit a destination. The findings indicate a statistically significant impact of user attitudes and their willingness to engage in online co-creation on their intention to visit the destinations under examination. These findings highlight the pivotal role of positive user experiences and active engagement on DDMMO websites in influencing travel decisions.