Public diplomacy is defined commitment to promote the national interest and public policy agenda of a state mainly through actions aiming to raise awareness among public opinion and society of other states. Indeed, according to Nye (2004) the presentation and promotion of culture are all soft power elements in the attempt of creating a positive perception of a specific state. Public diplomacy is therefore articulated and multifaceted because it pivots on adequate communication, effective dissemination of information and diffusion of positive awareness regarding a specific country. In this regard, by encompassing many sectors and subgroups public diplomacy is strictly related to cultural diplomacy. International education exchange also falls within this framework. As promotion of national interest, exchange diplomacy has been largely implemented in many countries, overall, in recent times. Hence, this chapter aims at analyzing the peculiarities of exchange diplomacy experiences by analyzing the case of Türkiye and Italy and their model of foreign students’ attraction, also in the frame of their peculiar bilateral relations, since they share many cultural and historical complementarities.