The discipline of international relations has witnessed the implementation of different methods to establish diplomatic relations with the introduction of the concept of public diplomacy in 1965. As a distinct approach to foreign policy implementation, public diplomacy has resulted in significant alterations to the institutional structures of diplomatic institutions across the globe. In 2010, the government of Türkiye established the Public Diplomacy Coordinator’s Office within the Prime Ministry to direct and manage public diplomacy practices from a single centre. Subsequently, in 2018, it was repositioned as the Department of Public Diplomacy within the Presidency of the Republic of Türkiye Directorate of Communications, which was established and commenced operations in accordance with Presidential Decree No. 14, published in the Official Gazette dated July 24, 2018. This recently established department has assumed a coordinating role in the implementation of Türkiye’s public diplomacy activities. This study puts a spotlight on the institutions of Türkiye that are involved in the implementation of the country’s public diplomacy activities. The question of how Türkiye positions its diverse public diplomacy institutions as actors is addressed. In this regard, these institutions’ specific roles and missions in public diplomacy practices and their contributions to overall foreign policy objectives are highlighted.