Public diplomacy activities frequently highlight the significant role of the media. It is often stated that news agencies, like other media organizations, have substantial impacts on disseminating these activities. However, in the literature, it is frequently overlooked that news agencies are not merely passive entities that disseminate public diplomacy activities, but they also actively participate in and produce these activities. Regional and international news agency associations operating globally not only strengthen communication among news agencies but also engage directly in public diplomacy activities, thereby enhancing the role of the media in public diplomacy. This study will examine the role of news agency associations in the production of Türkiye’s public diplomacy activities through the world news agency associations. To this end, the study will explore how Türkiye’s public diplomacy is produced and circulated from the perspective of news agencies through the Organization of Asia-Pacific News Agencies, the Association of Balkan News Agencies–Southeast Europe, and the Alliance of Turkic News Agencies with the initiatives of Anadolu Ajansı. The aim of this study is to contribute to the understanding of news agencies not merely as passive intermediaries reporting public diplomacy activities but as active participants and essential elements of public diplomacy efforts.