The Balkans today refers to a region covering an area of 904,237 square kilometers, with a population of over 70 million, consisting of 13 countries and an economic capacity exceeding 1.2 trillion dollars. Due to its geographical location, economic capacity and potential, young population, and its role as a bridge between Asia and Europe both in terms of land and as a hub for trade and energy transit, the region holds geostrategic significance for many actors in international relations. Currently, the region is home to over 1 million Turks and more than 10 million Muslims, and there are strong cultural, historical, political, and economic ties between these communities and Türkiye. This study aims to analyze Türkiye’s public diplomacy policies and practices toward the Balkans from the perspective of smart power theory. The study will seek an answer to the question “Which strategies constitute Türkiye’s public diplomacy policies and practices towards the Balkans and are these policies and practices in line with the smart power concept?” The study concludes, firstly, that due to factors such as public diplomacy institutions and activities, the effective use of diplomatic mechanisms between leaders, investments in the region through public-private partnerships, and the increase in foreign trade volume, Türkiye’s power and influence in the region have visibly increased. Secondly, when analyzed according to the ten methods found in the literature on smart power, it has been determined that these policies and practices do not fully align with a comprehensive smart power concept.