This chapter delves into the impact of an external shock, such as the COVID-19 pandemic, on the digital consumption of cultural heritage. While pandemic restrictions negatively affected physical visits to cultural sites, the COVID-19 lockdown and mobility constraints provided an opportunity for a surge in online cultural demand. Using data from the latest Survey of Cultural Habits and Practices in Spain (SCHP-2022), collected post-lockdown, this study examines the pandemic’s influence on digital heritage consumption and its enduring effects, if any. Our research suggests that recent shifts in digital cultural demand have, to some extent, exacerbated polarization in access to culture, despite initial optimism arising from its near-universal access to new digital contents of cultural heritage. Our findings underscore the importance for policymakers and practitioners to prioritize equitable access through subsidies, tailored content, and targeted training programs, especially for marginalized communities where the first and second-order digital divides remain relevant.