This chapter discusses how to maximize the impact of a fraud short report while minimizing risks. It covers legal and ethical considerations, such as avoiding insider trading and publishing falsehoods. The target audience for these reports is primarily financial journalists and investors, including both human investors and machine learning algorithms. The report should focus on credibility, logic, and emotion, using facts, evidence, and compelling language. Publication platforms include traditional media and social media, and timing the release strategically is crucial. The chapter also addresses potential rebuttals from the target company and the possibility of follow-up publications.