The tourism experience and the mode of communication are key expressions of the tourism industry. The development of Internet technology has significantly changed our travel behaviour, experiences, and communication. Digital tourism discourse is represented by online reviews hosted by global platforms such as TripAdvisor, Airbnb, and Booking.com. This study explores how tourists share their post-trip experiences online in the city’s historic centre, known as The Old Bucharest. A corpus of data of reviewers’ comments (606 posts in total) from the earliest reviews posted on the platform, beginning from April 2018 to December 2023, was created. We examine the personal, mundane, and social engagements in the online sharing tourist experience. Three themes have emerged reflecting the tourist experience: objective/aesthetic stimuli (architecture, art, history), emotional responses (love, fascinating, nice stroll), and geographical situation (visit, place, walk, stroll, city centre). This study broadens the purpose of exploring the cityscape of historical centres and how city attractions are changing and would support or challenge decision-makers in applying current regeneration practices and policies.