As a consequence of the contemporary tourist sophistication and the constant effort to preserve heritage, dark tourism has recently become more popular mainly due to its notoriety, uniqueness and learning dimension. The present study aims to present the premises for the development of Bellu Cemetery, Bucharest, Romania, as a significant tourist attraction while identifying the attitudes Romanians have towards dark tourism and the challenges this complex process is subject to. The methodology consisted of structured questionnaires with the general population and two unstructured interviews with actors directly involved in preserving Bellu Cemetery’s cultural heritage as well as its tourism promotions. The research results pointed out that, despite the population’s reluctance towards dark sites, there is an unmistakable demand mainly for cultural events related to them. Difficulties in successfully using Bellu Cemetery as a dark tourism site revolve primarily around receiving sufficient financial support. As cemeteries are public spaces managed by local public authorities and tourism activities are per design private enterprises, cooperation between the two is essential. Activities in Bellu Cemetery cannot be currently monetised, and both authors and experts believe that allowing this, combined with more substantial financial support from local authorities, would improve the quality and quantity of tourism and educational activities and events related to dark tourism in general and cemetery tourism in particular.