Environmental Impact on Digital Marketing Changes: Green Marketing

Green marketing is a sustainable approach to digital marketing that takes environmental issues into account. This approach includes environmentally friendly practices, from product and service design to manufacturing processes and marketing and distribution strategies. In recent times, green marketing has been increasing companies brand equity and strengthening consumer loyalty while reducing negative environmental impacts. This approach demonstrates to companies their commitment to environmental sustainability and helps consumers make sustainable choices. Green marketing strategies enable companies to reduce their environmental impact, use resources more efficiently, and promote green innovation. Building new, more effective relationships with the environment has become a necessity in digital marketing. The article examines the benefits of green marketing, its current state, and how suitable it is for future generations. Green marketing is closely related to digital marketing. The application of green marketing to economic processes can only be effective if it is integrated with ICT (Computers and Information Technology). Suggestions are made to improve the effectiveness of green marketing in the future.