Marketing Technologies for a Green Economy Formation and Development

In the context of the global economic, food, fuel and climate crisis, traditional approaches to economic growth and development and business models are being rethought. As a result, governments around the world are looking for new ways to stimulate economic activity and create jobs, providing significant international impetus for the transition to a green economy. The needs for the green economy of the domestic economic system, specific scientific marketing technologies in the process of formation and development of the “green economy” in the modern economy have been studied. To do this, this article uses the methods of induction, deduction, problem, system and logical analysis, as well as the method of modeling economic processes and systems in combination with the formalization method. The current level of development of communication and information technologies (hereinafter referred to as IT) has led to the emergence of a number of products. Thanks to the development of IT, goods such as computer games, software, computer equipment, etc. have firmly entered the consumption structure of modern households. The formation of new goods and services has updated and created the prerequisites for the use of new methods of promotion, especially methods of promotion in the digital economy.