Moroccan cultural heritage museums play an essential role as spaces for cultural dialogue and education, contributing to more inclusive and enlightened tourism while promoting greater intercultural understanding and encouraging respect for local ethnic cultures. This study uses large language model-based artificial intelligence, specifically the GPT-4 model, to examine visitors’ learning experiences in North African exhibitions, with a particular focus on Berber collections in Moroccan cultural heritage museums. To this end, 549 reviews published on TripAdvisor between 2011 and 2024, relating to 28 museums featuring Berber objects, were analyzed. The methodological approach was based on Kolb’s [48] experiential learning model, following four phases: concrete experience, reflective observation, abstract conceptualization, and active experimentation. The results show that in Berber exhibits, visitors benefit from a hands-on experience, interacting directly with educational elements that enable them to discover the cultural history of the Berbers, as well as their ancient ties with Sub-Saharan Africa. Through folk clothing, handcrafted jewelry, and traditional artifacts, they gain an in-depth understanding of Berber lifestyle practices. After this immersion, they enter a phase of reflective observation, contemplating the beauty and depth of Berber culture and appreciating efforts to preserve this heritage, aided by multimedia supports that reinforce the link between what they have learned and their own experiences. This reflection leads them to abstract conceptualization, where they develop an enriched understanding of Berber civilization and traditions. The exhibitions also cover social and economic dynamics, as well as the spiritual heritage of the Berbers. Furthermore, the history of Jewish Berbers is addressed. This process of reflection often leads to a reassessment of one’s cultural perspective. Finally, this knowledge and reflection encourage active experimentation, prompting visitors to deepen their understanding, visit other similar exhibitions, participate in cultural exchanges, and recommend these learning experiences, thereby applying the knowledge acquired. From a managerial perspective, the research findings offer contextual and strategic information that could be of great use to curators, museum administrators, and policymakers, particularly in the context of developing cultural heritage tourism and exhibitions of ethnic cultures, such as those devoted to Berber/Amazigh heritage.