This study explores the relationship between tourism and crime, focusing on cybercrime in the digital era. It examines why tourists are frequent crime victims and the impact of these crimes on destinations. The paper highlights AI’s dual role in enhancing cybersecurity through advanced threat detection while also being vulnerable to exploitation by cybercriminals. It analyses the need for robust cybersecurity measures, including AI-driven solutions, to protect the tourism industry. Ethical considerations of data protection and the principle of privacy by design are also discussed. The goal is to provide insights for safeguarding businesses and travelers against evolving cyber threats. Prioritizing education, implementing robust cybersecurity measures, and embracing AI and blockchain can mitigate cybercrime risks in tourism. Continuous monitoring of advancements and evolving threats is essential for future preparedness.