Over the last few decades, one can observe a humongous number of business organizations undertaking several initiatives to benefit society. These initiatives can vary from something as simple as avoiding business malpractices to doing charity or helping the world combat global ecological issues. These companies undertake these activities for several reasons, such as a genuine willingness to aid people, to fulfil the compulsory CSR requirements, or, to build a good customer rapport in the eyes of the prospective buyers and the public in general. Another major concern about these activities is whether are they sustainable or not and if yes, how are they getting integrated with business operations to promote sustainability. Therefore, this research paper aims to find out the rationale behind the same, how it is being done, how it can be done, and what are the potential benefits to all the stakeholders and also to society. For the same, the research has been conducted by using secondary data in an extensive manner that was obtained from journals, blogs, research papers, articles, etc. Through the data gathered, the study delves into the multiple dimensions of CSR and its potential impact on sustainable development. Some of the key themes discussed ahead include risk management, enhancing corporate reputation and stakeholder engagement, etc. The study also dives into the opportunities and challenges attached with the integration of social responsibility with business functions. Ultimately, the findings depict the critical role of businesses in advancing sustainability goals and highlighting their positive impact.

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Integrating Social Responsibility in Corporate Strategies to Promote Sustainability

  • Anubhav Roy,
  • Priyanka Singh

摘要

Over the last few decades, one can observe a humongous number of business organizations undertaking several initiatives to benefit society. These initiatives can vary from something as simple as avoiding business malpractices to doing charity or helping the world combat global ecological issues. These companies undertake these activities for several reasons, such as a genuine willingness to aid people, to fulfil the compulsory CSR requirements, or, to build a good customer rapport in the eyes of the prospective buyers and the public in general. Another major concern about these activities is whether are they sustainable or not and if yes, how are they getting integrated with business operations to promote sustainability. Therefore, this research paper aims to find out the rationale behind the same, how it is being done, how it can be done, and what are the potential benefits to all the stakeholders and also to society. For the same, the research has been conducted by using secondary data in an extensive manner that was obtained from journals, blogs, research papers, articles, etc. Through the data gathered, the study delves into the multiple dimensions of CSR and its potential impact on sustainable development. Some of the key themes discussed ahead include risk management, enhancing corporate reputation and stakeholder engagement, etc. The study also dives into the opportunities and challenges attached with the integration of social responsibility with business functions. Ultimately, the findings depict the critical role of businesses in advancing sustainability goals and highlighting their positive impact.