This study examines the relationship between user behavior and exposure to information about Privacy-Preserving Search Engines (PPSEs). The research explores whether exposure to positive, neutral, or negative information about privacy practices affects user behavior toward PPSEs. Results show an increase in PPSE awareness post-exposure but no substantial change in usage. Negative news impacts trust, while positive news enhances usability perception. These findings highlight the need for multifaceted strategies to address privacy concerns and promote PPSE adoption.

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Modification of User Behavior Towards the Use of Privacy-Preserving Search Engines: Insights from an Experiment on Privacy

  • Andreas Skalkos,
  • Spyros Kokolakis

摘要

This study examines the relationship between user behavior and exposure to information about Privacy-Preserving Search Engines (PPSEs). The research explores whether exposure to positive, neutral, or negative information about privacy practices affects user behavior toward PPSEs. Results show an increase in PPSE awareness post-exposure but no substantial change in usage. Negative news impacts trust, while positive news enhances usability perception. These findings highlight the need for multifaceted strategies to address privacy concerns and promote PPSE adoption.