Due to the current framework conditions, the labor market has become an employee market. This means that companies can no longer choose their future employees. Instead, they must assert themselves against other companies to win over the available applicants. To achieve this goal, applicants must be made aware of the company in an appropriate manner and be enthusiastic about the company. Employer image and talent management play a key role in this. The German brewing industry has many older employees who will gradually leave the labor market over the next few years. Career sites on the Internet are a cost-effective tool in the battle for young talent. The following article examines how large and how detailed the Internet presence of German breweries is. It was found that most of the breweries selected here have a high-quality online presence. However, the focus is currently still on the product and less on the staff.