Geographical Indications as a Strategy for International Market Orientation: A Bibliometric and Systematic Review of the Literature

Geographical Indications have received a great deal of attention in the literature in recent years and are currently the object of domestic and international policy debates. However, there is still a lack of bibliometric studies demonstrating a scientific mapping and a pattern of in-depth research on them as a strategy for international market orientation. This article aims to carry out a comprehensive review of the literature to identify points of methodological and theoretical advances, as well as aspects of convergence and gaps for propositions for future studies. The methodological approach used was mixed, involving a quantitative approach with bibliometric and scientometric analysis of 141 articles; relevance analysis through the InOrdinatio method; and a qualitative approach through conceptual mapping of the 30 articles with the highest impact and convergence on the subject. The results reveal that the studies are new and show a growing trend, but a low level of collaboration between authors from different countries, with predominance in the European Union. A conceptual mapping identified six macro-variables of studies, demonstrating a variety in the sub-themes addressed. The main gaps concern the level of governance and interaction between the social actors involved.