ARoma: Augmented Reality Olfactory Menu Application
摘要
This study aims to explore the integration of Augmented Reality (AR) and olfactory technology to enhance dining experience in restaurants. We present ARoma, an innovative AR olfactory menu application for Indian cuisine which provides users with 3D visualisation of dishes, detailed ingredient and nutritional information, and historical context, as well as an olfaction device to deliver the aroma of the dishes. Our research compares the traditional menu experience with the AR menu and ARoma, aiming to understand how these technologies affect customers’ perceptions of food quality, dining enjoyment, and immersion. Our user study involved a sample size of 30 participants, divided into two groups. Group A compared traditional menu experiences with AR menus, while Group B experienced traditional menus followed by ARoma. Using this control group study and mixed-method approach, including quantitative surveys and qualitative interviews, we found that AR menus significantly enhance the dining experience by providing detailed and engaging information. Our findings suggest that AR and olfactory technology can significantly improve customer satisfaction and engagement in the food industry.