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Researching creativity remains crucial despite the growing use of AI, as human creativity drives innovation, problem-solving, and value creation in ways that AI alone cannot replicate. This study examines the impact of Solution-Focused (SF) coaching on individuals’ creative self-efficacy (CSE) within AI-enabled environments. Core findings indicate that SF coaching significantly enhances CSE by increasing participants’ awareness of their creative potential and cognitive abilities related to creativity. The study reveals that a clear coaching structure, personalized tools, and the quality of the coach-client relationship and interaction are essential for maximizing the benefits of SF coaching. These findings underscore the importance of fostering human creativity alongside AI to achieve dynamic and human-centric value creation in modern organizations.

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The Role of Actor’s Creative Self-efficacy in AI Enabled Value Creation

  • 会议论文

  • 发表日期：

    2025年

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  • Tuomas Hongisto,
  • Jyri Vilko

摘要

Researching creativity remains crucial despite the growing use of AI, as human creativity drives innovation, problem-solving, and value creation in ways that AI alone cannot replicate. This study examines the impact of Solution-Focused (SF) coaching on individuals’ creative self-efficacy (CSE) within AI-enabled environments. Core findings indicate that SF coaching significantly enhances CSE by increasing participants’ awareness of their creative potential and cognitive abilities related to creativity. The study reveals that a clear coaching structure, personalized tools, and the quality of the coach-client relationship and interaction are essential for maximizing the benefits of SF coaching. These findings underscore the importance of fostering human creativity alongside AI to achieve dynamic and human-centric value creation in modern organizations.