This article highlights the importance of the latest technologies and innovative logistics as the most effective element of the logistics activities of enterprises. The essence of the most modern and progressive technologies is described in detail, their advantages and features of implementation in real-time conditions are determined. The impact of these technologies on logistics and supply chains is analyzed. It has been established that the participants of the logistics chain are able to create a transparent and effective system of transaction recording, asset tracking and documentation management using the most promising innovative technologies in the logistics field. The effects that the subjects of the logistics chain receive from the introduction of the latest technologies are outlined. It has been proven that the use of progressive innovations in logistics can ensure the growth of the effective activity of any enterprise, reduce the total costs for the implementation of flow processes and improve the quality of customer service as a whole.