The problem of attracting creative youth to preserving the identity of cities through the creation of original elements, objects and trends in the recognition of new modern microdistricts is considered. The concepts of small architectural form projects (hereinafter referred to as SAF) with the cultural aspect of integrating objects of contemporary art into public urban space in the context of creating a comfortable urban environment are demonstrated. Fragments of SAF projects are presented with a demonstration of the possibilities of their multifunctionality: an advertising brochure, a lighting device, location recognition and simply an original solution in the design of a location in the urban environment as a place of attraction for citizens. The study is based on materials and results of the author own research. The conducted studies of domestic and foreign experience in the formation of urban spaces reveal potential opportunities for urban planners in increasing the recognition of the result of their work in the appearance of the urban environment. The proposed concepts reveal the capabilities of the SAF in shaping the texture, habitus and immanent logic of the city. The variety of forms of implementation and the versatility of the thematic focus of the SAF are capable of transforming the space of the city, forming semantic visualizations and the internal culture of the city dweller. The relevance of the study lies in revealing the points of interaction between art and folk art, creative youth and business representatives, executive authorities and the city space.