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Social networking sites (SNS) have revolutionized communication, information sharing, and community building for billions of users globally, becoming integral to daily life. Platforms like Facebook, Instagram, LinkedIn, and Twitter are crucial for business, political, and personal interactions. Existing research has identified several key factors influencing SNS quality, such as usability, privacy, social connectedness, and system efficiency. Traditional models like the Social Network Adaption (SNSA) model emphasize elements such as critical mass, perceived utility, playfulness, and trust. However, with advancements in data analytics and real-time interaction technologies, users increasingly demand personalized experiences and real-time adaptability. To address these evolving expectations, the Adaptive Social Network Quality (ASNQ) model is proposed, incorporating personalization, adaptability, and proactive engagement to provide a more dynamic and comprehensive understanding of SNS quality. This model enables platforms to better meet user-centric demands in the rapidly evolving digital landscape.

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Adaptive Social Network Quality (ASNQ) Model: A Conceptual Quality Model

  • 章节

  • 发表日期：

    2025年

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  • Gana Sawalhi,
  • Mohammad Abdallah

摘要

Social networking sites (SNS) have revolutionized communication, information sharing, and community building for billions of users globally, becoming integral to daily life. Platforms like Facebook, Instagram, LinkedIn, and Twitter are crucial for business, political, and personal interactions. Existing research has identified several key factors influencing SNS quality, such as usability, privacy, social connectedness, and system efficiency. Traditional models like the Social Network Adaption (SNSA) model emphasize elements such as critical mass, perceived utility, playfulness, and trust. However, with advancements in data analytics and real-time interaction technologies, users increasingly demand personalized experiences and real-time adaptability. To address these evolving expectations, the Adaptive Social Network Quality (ASNQ) model is proposed, incorporating personalization, adaptability, and proactive engagement to provide a more dynamic and comprehensive understanding of SNS quality. This model enables platforms to better meet user-centric demands in the rapidly evolving digital landscape.