This chapter focuses on examining participants’ everyday beauty practices from beauty diaries and follow-up interviews. Ten out of twenty participants completed a beauty diary and attended a follow-up interview to discuss their writing process. A frequent narrative from participants was the feeling of repetition regarding beauty practices and that they felt there was nothing special worth recording. This narrative of ‘I keep repeating myself’ provides insight into how normalised and devalued beauty practices are among young women. Many of the participants went through their daily life following their beauty routine taking normalised beauty standards and practices for granted. All the participants engaged in various beauty practices daily, arguably contributing to the normativity of beauty practices and doing gender. Conforming to repetitive beauty practices reinforces heterosexual gender norms and beauty norms. This chapter highlights that the beauty diary–interview method provides richer and deeper data into participants’ everyday life over a longer time frame as complement of in-depth interviews.